BRANDBOOK DEVELOPMENT & DIGITAL COMMUNICATION FOR AN EDUCATIONAL PLATFORM

The platform trained people for remote careers in communications, including chat operators, client managers, and traffic managers. Despite having a strong product, the brand lacked a consistent visual identity: the website, advertising, and communication materials appeared disconnected. The goal was to create a unified visual system and prepare branded assets for promotion through Meta Ads.

Client

Educational platform (EdTech) • Ukraine

Date

November 14, 2023

Role

Brand Identity, Brandbook Design, Website Visual Design, Meta Ads Creatives

Key Focus

Ecommerce Growth & ROAS

Project Breakdown

The main goal was to create a cohesive visual communication system for the online educational platform and prepare creative assets for advertising campaigns focused on lead generation for remote profession courses.

Within the project, we:
— Developed the brandbook and visual identity
— Created a visual system for the website
— Designed creatives for Meta Ads
— Adapted the design for digital communication
— Worked on the visual presentation of educational programs

Process

Brand Analysis & Positioning

— Analyzed the target audience and platform direction
— Developed the visual positioning of the brand
— Worked on the style and structure of digital communication

Brandbook & Visual Identity Development

— Created the core visual identity system
— Defined the color palette, typography, and visual elements
— Prepared the brandbook for further digital communication
— Built a unified visual style for the platform
— All graphic elements and visual materials were illustrated manually by the designer according to the brand’s visual style

Website Visuals & Digital Materials

— Worked on the visual structure of the website
— Created a clean and adaptive design style
— Adapted the visual communication for the educational platform
— Prepared design assets for digital environments

Meta Ads Creatives

— Developed advertising creatives for Meta Ads
— Created visuals focused on generating leads for remote profession courses
— Tested different advertising formats and communication approaches
— Adapted creatives for different audience segments

Results

— Developed a complete visual brand identity
— Created a brandbook for digital communication
— Prepared creative assets for Meta Ads
— Built a modern visual style for the platform
— Established a foundation for further promotion of educational programs

Client Feedback

“The team helped us build a modern digital communication system for the brand by working on the visual identity, platform visuals, and advertising creatives for promoting educational programs.”

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