Meta Ads & Performance Marketing for a Beauty Brand

We work with an international beauty brand on ecommerce promotion through Meta Ads. The main focus of the project is building an effective advertising system to scale online sales, improve ROAS, and ensure stable customer acquisition.

Client

Beauty & PRO products • Ukraine

Date

February 10, 2025

Role

Meta Ads, Ecommerce Marketing, Creative Production

Key Focus

Ecommerce Growth & ROAS

Project Breakdown

The main goal was to grow the ecommerce direction and increase online sales through Meta Ads.

Within the project, we:
— Launched advertising campaigns for Beauty and PRO product lines
— Created advertising creatives
— Optimized advertising campaigns
— Worked on scaling sales
— Improved advertising performance metrics

Process

Creative Development

— Created advertising materials in our in-house design studio
— Developed creatives for different Meta Ads formats
— Adapted visual communication for ecommerce and beauty audiences
— Tested various advertising concepts and formats

Meta Ads Setup

— Launched advertising campaigns for ecommerce promotion
— Worked with audiences and campaign structures
— Optimized advertising based on performance results
— Scaled effective ad combinations and formats

Ecommerce Advertising Optimization

— Analyzed advertising campaign performance
— Worked on improving ROAS and cost per purchase
— Optimized creatives and advertising messages
— Maintained a stable ecommerce sales system

Results

— Launched a Meta Ads system for the ecommerce direction
— Developed advertising creatives for Beauty and PRO audiences
— Scaled advertising campaigns and online sales
— Achieved ROAS from 1200%
— Built a foundation for further ecommerce advertising growth

Client Feedback

“The team supports the brand’s ecommerce promotion through Meta Ads by continuously working on creatives, ad optimization, and sales scaling.”

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